CREATING A NEW LIFESTYLE BRAND
Levelplay provides a safe cleaner for electronic screens. While many cleaners contain alcohol and ammonia that can be damaging to screens, Levelplay screen cleaners are completely free of these chemicals. Levelplay promotes a modern and stylish lifestyle and fosters personalized relationships. A communication strategy that consists of usage scenarios, experiences, informational tips/best practices and influencer collaborations is adopted to reach the gaming/tech community and bring variety and personality to the brand.
Levelplay was developed to offer a safer way to clean electronic devices, avoiding harsh chemicals that might damage their protective coating. Levelplay provides a clean solution for gamers and tech enthusiasts who spend significant time on their devices and need to keep their screens clean.
Visual Identity & Packaging Design
We infused a mix of urban style and minimalist design for a young and trendy appearance, which is communicated across all touchpoints and its packaging design. Silver and black are the primary color tones, with orange accent to give the brand a techie yet clean, modern look.
Through fashion and contemporary style photography we communicate the essence of the brand. Unlike regular cleaning products, Levelplay photography is set in unexpected locations and surroundings to convey the feeling of a modern lifestyle.
Building a Community
We incorporated a balanced mix of photography, usage scenarios, user-generated content and relevant information/tips on our social media platforms to share experiences and engage with our audience. We also tapped influencers to reach target niches in the gaming, tech and lifestyle segments. Through these collaborations, we were able to build deeper relationships with these communities and educate the importance of cleaning tech devices.
Amazon & Shopify
We helped set up Amazon and Shopify sites to sell Levelplay’s products online. The products were listed on Amazon with optimized titles, descriptions and A+ content that enabled the products to be ranked in the top 5 of New Releases. We also undertook logistics, inventory management and boosted visibility through Amazon’s advertising campaigns.