Unifying under one philosophy: the new era of Taichi
ASRock
Taichi unites multiple product lines, and brings them under a single umbrella with the spirit of unlimited potential. It is the balance of power and elegance, the harmony of precision and imagination, the promise that no boundary is final.
ASRock sought to reintroduce the Taichi series by unifying multiple product lines into one powerful identity. The task was not only to merge heritage with innovation but to express the Taichi Philosophy of Infinite Potential in a way that resonates beyond technology, positioning it as a mindset that applies to every walk of life.
We developed a bold creative direction that transformed Taichi from a product line into a symbol of limitless possibility. Through storytelling, visual design, and messaging, we positioned Taichi as more than hardware, it became a philosophy of balance, power, and boundless potential. The result was a refreshed brand identity that spoke equally to tech enthusiasts and a broader audience, elevating Taichi as a flagship of innovation and aspiration.
