PR Campaign: LIAN LI O11 Vision

The O11 series was already a staple in the PC community, but the O11 Vision set out to redefine expectations with a bold, three-sided glass design that gave enthusiasts an unobstructed view of their builds. The challenge: make this release stand out in a market where “glass panels” were already everywhere, and position it as the ultimate showcase casenot just another variation. We needed to spark excitement, credibility, and conversation across every corner of the enthusiast community.

We built a multi-platform launch strategy centered on trust and influence. From top-tier YouTubers to fast-moving TikTok creators, Instagram unboxings to Reddit community showcases, we handpicked voices that could speak authentically to both hardcore builders and casual fans. Reviews highlighted the O11 Vision’s engineering and aesthetics, while launch-day content flooded feeds with stunning visuals of its transparent design. The outcome: widespread coverage, millions of views, and an instant perception shift that cemented the O11 Vision as the new standard for display-focused cases, turning a product launch into a cultural moment within the PC community.