Creating a framework for consistent and adaptable brand assets
MSI
From concept to execution, we crafted the blueprint for brand image assets to unify the look and feel across multiple product lines.
MSI’s monitor line spanned diverse audiences: gamers, students, retail, and offices; each with its own unique environment and expectations. The challenge was to capture photography that didn’t just show a monitor, but placed it in a scenario that spoke directly to each target customer. The imagery needed to bridge functionality and lifestyle, while being versatile enough for online campaigns, retail displays, and print.
We collaborated closely with the photography team to design and build sets tailored to each segment: dynamic gaming rigs, learning environments, retail showcases, and clean professional workspaces. Each scene was crafted to feel authentic and aspirational, positioning the monitors as integral to the audience’s world. The resulting photography became a flexible content library used across digital and offline platforms, driving consistency, relevance, and impact across every touch point.
