From ideation to creation of the LevelPlay brand
LevelPlay
We see cleaning as more than a chore, it’s part of a lifestyle. That means creating a product that’s not only safe for your screens and the environment, but also designed with the same style and simplicity you expect from the tech you use every day.
The screen cleaner category was dominated by uninspiring products, functional but dull, often using harsh chemicals like alcohol or ammonia that risked damaging delicate electronics. Consumers faced a trade-off between safety and style, and the act of screen cleaning was seen as mundane rather than engaging. Our challenge: create our own product and brand that was safe, effective, and desirable, transforming a routine task into an experience.
We developed Levelplay, an alcohol- and ammonia-free screen cleaner that delivers 100% safety without compromising effectiveness. But functionality was only the beginning. Levelplay was positioned as a lifestyle brand at the intersection of technology, design, and practicality.
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