LIAN LI: Digital Expo a Community Event

When it comes to new product launches, most brands wait until designs are finalized to make an announcement. But LIAN LI wanted to do things differently by sharing its concepts and innovations at the earliest stages. The challenge was creating a format that could present products still in development with clarity and excitement, while staying true to the brand’s premium, industrial image. The solution needed to balance technical storytelling with aspirational creativity, all while giving the community a voice in shaping the final products.

From strategy to scripting, filming, editing, and post-production, we led every stage of the process. Working from prototypes and renderings, we crafted narratives that highlighted key innovations with precision and style, while building a cohesive visual identity and motion language that reinforced LIAN LI’s premium positioning. Unlike traditional launches, the Expo invited community feedback—transforming a one-way announcement into a collaborative experience. The result was a trusted platform that built excitement, fostered brand loyalty, and influenced the direction of future product development.