PR Campaign: LIAN LI's A3 m-ATX

Launching the LIAN LI A3-mATX meant breaking through a crowded PC case market with a product that promised compact size without compromise. At just $69.99, co-developed with DAN CASES, the A3-mATX offered premium compatibility in a budget-friendly design, a rare mix in small form factor cases. Our task was to cut through the noise, get the right eyes on the product, and ensure the community recognized it as a category-defining release.

We executed a targeted PR and influencer strategy, handpicking top media outlets and trusted hardware creators to put the A3-mATX to the test. By framing the case as the ultimate blend of smart design, cooling potential, and affordability, we drove conversation across key tech channels. The results spoke volumes: over 5 million combined views, massive community buzz, and the A3-mATX quickly rising to become one of the top-selling cases on Amazon, cementing LIAN LI’s reputation as a leader in accessible, enthusiast-grade design.